In your opinion, what makes parent-friendly workplaces the wave of the future?

According to research done by EY in 2018, in workplaces where employees are most supported and able to use flexibility, they achieve greater balance between work and home, feel more fairly rewarded, and experience higher levels of retention.  It is therefore imperative that organizations in today’s society create an organizational culture that positions parental responsibility as a normal and important part of life, not a major disruption.