Am I eligible to apply?
So you want to apply for the Parent-friendly Label? First, make sure you are eligible to apply by taking this 1-minute eligibility test.
Congratulations! You are eligible!
You are eligible to apply for the Parent-friendly Label or the Parent-friendly Plus Label.
Learn more about how to apply
Thank you for your interest in applying for the Parent-friendly Label. Unfortunately, you are not eligible to apply at this time.
Please contact us if you would like to discuss your eligibility further with us.
How do I apply?
Read the Applicant Handbook carefully in order to decide which level you want to apply for based on where your organization is today: Parent-friendly Label or Parent-friendly Label Plus.
Complete the relevant application form, including all documentation uploads, and submit all by the September 23, 2021 deadline for assessment.
When advised to do so by the ECA, circulate the Workplace Culture Survey to your employees, keeping in mind that this is a mandatory component of your application process. The link and suggested internal communication will be shared with you to distribute to your employees.
Our assessment process is handled by an independent third party to ensure neutrality. A Judging Panel made up of senior officials from leading public institutions is tasked with reviewing the third party’s recommendations on selection. Your application will be evaluated based on which label you are applying for, Parent-friendly or Parent-friendly Plus.
Employers that demonstrate evidence of the adoption of parent-friendly policies based on Level 1 criteria.
Employers that meet or exceed global leading practices in parent friendly policies based on Level 2 criteria.
Valid for 2 years, with a checkpoint at the end of Year 1 with ECA.
The criteria categories
Dedicated leave days and arrangements provided to parents to support them before, during and on return from the birth or adoption of their child.
Flexible work practices are accommodated to allow for caring responsibilities and changing family arrangements.
Employees are supported and empowered to make choices to reconcile work and caring responsibilities.
Support for the emotional, mental, and physical wellbeing of employees and their families is offered.
Parent-friendly policies and practices are embedded into organizational culture through training, professional development, monitoring and feedback mechanisms.
We also invite you to share how your organization has applied creative and non-traditional approaches to better support parents through innovative workplace policies and practices.