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What is the Parent-friendly Label?
A voluntary initiative that suggests a range of criteria that organizations can adopt in order to be recognized as a parent-friendly workplace and awarded with a 'Parent-friendly Label’ as a result.
What is a Parent-Friendly Label?
Companies that offer flexibility for working parents, understand the needs of families, welcome back new mothers and fathers actively, go above and beyond the minimum legal requirements for maternity leave and paternity leave. These are some examples of what makes a workplace parent-friendly.
Why does ECA focus on parents of children 0-8 specifically?
Based on the latest scientific research, this is the most influential period in a child’s life, with the brain’s internal structure reaching 90% of its development by the age of 5 years.
Why is ECA focusing on workplaces and why is the Label so important?
By encouraging parent-friendly workplaces, we can establish a work culture, policies, and ways of working that are compassionate towards working parents of young children ages 0-8. The Label provides an incentive and benefits to these organizations to better their workplaces. This, in turn, will result in a broad social and economic impact for our community, families, and children.
What are the criteria categories under the Parent-friendly Label?
The Label has five categories: Parental Leave, Flexible Work, Family Care, Family Well-being, and Culture.
What are the Label Criteria based on?
The criteria are based on thorough research and benchmarking of similar programs around the world, both globally and locally, as well as international and local benchmarks and guidance. The Label was also developed in close coordination with business leaders in Abu Dhabi through focus groups and structured interviews.
How can i become a sponsor or a Partner?
Eligibility and Application Form
Who is Eligible to apply for this Label?
Any organization in the private sector, semi-government sector, or third sector with a valid trade license issued in Abu Dhabi or in a free zone in the Emirate of Abu Dhabi. Take this simple test to find out if you’re eligible now!
How do i know if i am eligible for the Label?
Check your eligibility by taking our 1-minute eligibility test found here.
What if i don't pass the eligibility test?
Exceptions may be made on a case-by-case basis. If you would like to discuss your eligibility, please contact us.
I have a question about the application form. Who can i contact?
Refer to Contact Us for contact details.
I just realized i made a mistake on the application form that has been already submitted. How do I correct it?
Refer to Contact Us for contact details.
Do I have to pay to apply?
No, the application is free of charge.
Which Label level should I apply for?
This will depend on which criteria and targets your organization is able to achieve. For more information on the criteria targets, please refer to the Applicant Handbook. From the application, you can decide which level you feel is most suitable for your organization.
Is my submission confidential?
Yes, all responses and information submitted through the application form, Workplace Culture Survey, through the ECA team, and through the evaluators will remain confidential, unless otherwise agreed upon in writing.
How do i create an account for my application?
When you start your application, you will be prompted for your work e-mail and a one-time password will be sent to that e-mail address. Each time you come back to your application and input your e-mail, you will be sent a one-time password to be able to proceed again with your application.
Can i save my progress on the application form and re-visit it later?
Yes, all of your responses are automatically saved as you fill out your application. You can return to your application form at any time.
In what format should i submit the attachments?
Any attachments should be in PDF, JPEG or other common file formats.
I have been awarded as a Parent-friendly employer, how and when can I apply for Parent-Friendly Plus?
If you have already been awarded the Parent-Friendly Label, you will be able to apply for Parent-friendly+ in upcoming cycles. ECA will support you to develop a progression plan when you are a label-holder.
How do i launch the workplace Culture Survey in my organization?
Shortly after starting your application, ECA will share a welcome e-mail with a unique survey link that you will need to share with all your employees, as part of the application process. Employees will be able to respond to the survey on an anonymous basis. The results of the survey will be used to complete the evaluation of your application. If there are too few responses, ECA will be in touch with you to request you to send a survey reminder.
What happens if my application isn't successful?
The evaluator will provide you with feedback and support you with re-applying during the next application cycle, if you choose to do so.
How do i speak to my organization's management about the PFL?
Our Executive Brief can help you - download it here.
Why are local and federal government entities not eligible to apply for the Parent-friendly Label?
When developing the Parent-friendly Label, we based it on research and local and global benchmarking of several government, semi-government and private organizations. We found that the government sector in the Emirate of Abu Dhabi already offers several benefits to working parents of young children. Examples of this include flexible start and end times, paid maternity and paternity leave. However, in the semi-government and private sector, we found several differences in benefits offered. Therefore, one of our objectives through this initiative is to bridge the gap between what is offered to working parents in all sectors and cultivating a workplace culture that supports them.
Evaluation and Awarding
How are the winners determined?
An evaluation will be conducted to assess whether applicants have met the required criteria or not. This is done by reviewing the submitted evidence, application form, and results of the Workplace Culture Survey.
Who will be evaluation my application?
All applications will be assessed by an independent third party to ensure objectivity and maintain integrity. Following this assessment, a Judging Panel, made up of senior leaders from public institutions in Abu Dhabi, will conduct their review and provide their recommendations on the final list of successful applicants.
Will the evaluator visit our organization?
For the 2021 cycle, evaluations will be conducted remotely.
What is the 2021 deadline to apply?
September 23, 2021.
When will applications open?
May 30, 2021
When will the winners be publicly annouced?
Will my organization be notified that the application is successful ahead of the public annoucement?
Yes, we will notify you directly of the result of your application.
How will the winner/s be announced?
Details will be provided closer to the time.
How long is the Label granted to an organization?
2 years, with a touchpoint after 1 year to confirm that your organization has maintained its parent-friendly policies.
Why do you ask the organization's employees to fill in a Workplace Culture Survey?
This is an anonymous survey which you will be asked to circulate to your employees. It will help us understand the culture and assist us with evaluating your application.
We are a multi-national corporation. If we win the Parent-friendly Label for our Abu Dhabi office, will we be able to apply it to our other offices such as in Dubai, Saudi Arabia or London offices?
If you were to win the Parent-friendly Label, you will be able to apply it to your offices inside the United Arab Emirates only and recipients will be requested that they highlight this in their communications.
Is ECA a parent-friendly workplace?
Since its establishment, the ECA has embarked on the same journey as other organizations to offer a parent-friendly workplace for its team. Examples of our current parent-friendly policies and facilities include the flexibility to work remotely, a fully-equipped private maternity room, and allocated nursing hours to nursing mothers. We also maintain a supportive culture based on trust and empowerment and are working towards meeting the Parent-friendly Label criteria fully and plan to achieve this milestone at the soonest.
What benefits do I get if I am awarded the Parent-friendly Label?
You'll increase your workplace impact, be part of knowledge sharing platforms and be recognized across a variety of channels.
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