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A voluntary initiative that suggests a range of criteria that organizations can adopt in order to be recognized as a parent-friendly workplace and awarded with a 'Parent-friendly Label’ as a result.
Companies that offer flexibility for working parents, understand the needs of families, welcome back new mothers and fathers actively, go above and beyond the minimum legal requirements for maternity leave and paternity leave. These are some examples of what makes a workplace parent-friendly.
Based on the latest scientific research, this is the most influential period in a child’s life, with the brain’s internal structure reaching 90% of its development by the age of 5 years.
By encouraging parent-friendly workplaces, we can establish a work culture, policies, and ways of working that are compassionate towards working parents of young children ages 0-8. The Label provides an incentive and benefits to these organizations to better their workplaces. This, in turn, will result in a broad social and economic impact for our community, families, and children.
The Criteria
The Label has five categories: Parental Leave, Flexible Work, Family Care, Family Well-being, and Culture.
The criteria are based on thorough research and benchmarking of similar programs around the world, both globally and locally, as well as international and local benchmarks and guidance. The Label was also developed in close coordination with business leaders in Abu Dhabi through focus groups and structured interviews.
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Eligibility and Application Form
Any organization in the private sector, semi-government sector, or third sector with a valid trade license issued in Abu Dhabi or in a free zone in the Emirate of Abu Dhabi. Take this simple test to find out if you’re eligible now!
Check your eligibility by taking our 1-minute eligibility test found here.
Exceptions may be made on a case-by-case basis. If you would like to discuss your eligibility, please contact us.
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No, the application is free of charge.
This will depend on which criteria and targets your organization is able to achieve. For more information on the criteria targets, please refer to the Applicant Handbook. From the application, you can decide which level you feel is most suitable for your organization.
Yes, all responses and information submitted through the application form, Workplace Culture Survey, through the ECA team, and through the evaluators will remain confidential, unless otherwise agreed upon in writing.
When you start your application, you will be prompted for your work e-mail and a one-time password will be sent to that e-mail address. Each time you come back to your application and input your e-mail, you will be sent a one-time password to be able to proceed again with your application.
Yes, all of your responses are automatically saved as you fill out your application. You can return to your application form at any time.
Any attachments should be in PDF, JPEG or other common file formats.
If you have already been awarded the Parent-Friendly Label, you will be able to apply for Parent-friendly+ in upcoming cycles. ECA will support you to develop a progression plan when you are a label-holder.
Shortly after starting your application, ECA will share a welcome e-mail with a unique survey link that you will need to share with all your employees, as part of the application process. Employees will be able to respond to the survey on an anonymous basis. The results of the survey will be used to complete the evaluation of your application. If there are too few responses, ECA will be in touch with you to request you to send a survey reminder.
The evaluator will provide you with feedback and support you with re-applying during the next application cycle, if you choose to do so.
Our Executive Brief can help you - download it here.
When developing the Parent-friendly Label, we based it on research and local and global benchmarking of several government, semi-government and private organizations. We found that the government sector in the Emirate of Abu Dhabi already offers several benefits to working parents of young children. Examples of this include flexible start and end times, paid maternity and paternity leave. However, in the semi-government and private sector, we found several differences in benefits offered. Therefore, one of our objectives through this initiative is to bridge the gap between what is offered to working parents in all sectors and cultivating a workplace culture that supports them.
Evaluation and Awarding
An evaluation will be conducted to assess whether applicants have met the required criteria or not. This is done by reviewing the submitted evidence, application form, and results of the Workplace Culture Survey.
All applications will be assessed by an independent third party to ensure objectivity and maintain integrity. Following this assessment, a Judging Panel, made up of senior leaders from public institutions in Abu Dhabi, will conduct their review and provide their recommendations on the final list of successful applicants.
For the 2021 cycle, evaluations will be conducted remotely.
September 23, 2021.
May 30, 2021
Yes, we will notify you directly of the result of your application.
Details will be provided closer to the time.
2 years, with a touchpoint after 1 year to confirm that your organization has maintained its parent-friendly policies.
This is an anonymous survey which you will be asked to circulate to your employees. It will help us understand the culture and assist us with evaluating your application.
If you were to win the Parent-friendly Label, you will be able to apply it to your offices inside the United Arab Emirates only and recipients will be requested that they highlight this in their communications.
Since its establishment, the ECA has embarked on the same journey as other organizations to offer a parent-friendly workplace for its team. Examples of our current parent-friendly policies and facilities include the flexibility to work remotely, a fully-equipped private maternity room, and allocated nursing hours to nursing mothers. We also maintain a supportive culture based on trust and empowerment and are working towards meeting the Parent-friendly Label criteria fully and plan to achieve this milestone at the soonest.
You'll increase your workplace impact, be part of knowledge sharing platforms and be recognized across a variety of channels.
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