The future of work is Parent-friendly

The Parent-friendly Label™ (PFL) is a UAE-wide voluntary workplace award program that allows organizations operating in the country within the semi-governmental, private and third sectors, the opportunity to earn a label in recognition of their commitment to a supportive work culture and policies which ultimately impact children of 0-8 years old. A large number of organizations across the UAE have already started their journey towards becoming a parent-friendly workplace, impacting +148,000 employees and +50,000 children to-date.

The program is supported by UNICEF Gulf.

Are you ready to join the future of work?

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Watch this video to learn more about the benefits

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Working families in UAE often need to make difficult trade-offs in order to satisfy work requirements. They require greater support to thrive at work and at home. By encouraging Parent-friendly workplaces, we can establish a work culture, policies and ways of working that are compassionate towards working parents of young children ages 0-8.

Benefits of Parent-friendly policies

In UAE today, a significant proportion of the population are stressed and struggle to spend time with their families due to their work.

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Improves mother-child interactions

Maternity leave is beneficial for infants in the first few months of life, where leave time is linked to better quality of mother-child interactions as well as increased attachment security for the infant.

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Helps to retain employees

A recent global study showed that 40% of employees leave their job or look for a new one in search for better flexibility and 20% do so for better work life balance. Another study showed that 71% of employees want more flexible work options to stay at their current employer.

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Supporting +50,000 children of working parents across the UAE since the launch of the Parent-friendly Label program in 2021.

Press Releases in Family-Friendly Success

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Stay informed on the latest press releases highlighting organizations that have successfully implemented family-friendly policies. Learn how family-friendly success stories are reshaping workplaces across the UAE.

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Enhancing Work-Life Balance

Childcare benefits, leading to employee support initiatives, this company saw a boost in satisfaction

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Enhancing Work-Life Balance

Childcare benefits, leading to employee support initiatives, this company saw a boost in satisfaction

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Enhancing Work-Life Balance

Childcare benefits, leading to employee support initiatives, this company saw a boost in satisfaction

Congratulations! You are eligible!

You are eligible to apply for the Parent-friendly Label or the Parent-friendly Plus Label.

Apply Now

Thank you for your interest in applying for the Parent-friendly Label. Unfortunately, you are not eligible to apply at this time.

Please contact us if you would like to discuss your eligibility further with us.

Contact us